ZeroDeploy Analytics vs Google Analytics
Google Analytics is powerful — but it requires cookies, consent banners, and sends data to Google.
Last updated: February 20, 2026TL;DR
Google Analytics (GA4) is the most widely used analytics platform in the world — it's free, incredibly powerful, and deeply integrated with Google's advertising ecosystem. But it requires cookies, needs a consent banner in the EU, sends all data to Google's servers, and gets blocked by 30-40% of visitors using ad blockers. ZeroDeploy analytics are cookieless, first-party (not blocked by ad blockers), and included with your hosting at no extra cost — with custom events, goals, and funnels built in. If you need Google Ads integration or advanced ecommerce tracking, GA4 is the right tool. If you want accurate, privacy-friendly analytics with conversion tracking — ZeroDeploy does the job without the baggage.
Google Analytics 4 replaced Universal Analytics and brought event-based tracking, machine learning insights, and cross-platform measurement. It's a powerful product. But for most static sites, it's overkill — and it comes with real costs. Cookie consent banners (required by GDPR) frustrate visitors and reduce opt-in rates. Third-party scripts get blocked by 30-40% of users with ad blockers. Your data lives on Google's servers, which raises compliance questions for privacy-conscious teams. ZeroDeploy analytics take a different approach: a ~1KB first-party script served from your own domain. No cookies, no consent banners, no data sent to third parties. You see your real traffic — not a filtered estimate with a chunk missing.
Feature comparison
How ZeroDeploy Analytics compares to Google Analytics.
| Feature | ZeroDeploy | Google Analytics |
|---|---|---|
| Cookies required | No — uses sessionStorage | Yes — multiple cookies |
| Consent banner needed | No | Yes (GDPR, CCPA) |
| Script type | First-party (your domain) | Third-party (google-analytics.com) |
| Blocked by ad blockers | No (~0% blocked) | Yes (~30-40% blocked) |
| Script size | ~1KB | 45KB+ |
| Data ownership | Your data stays on your platform | Data sent to Google servers |
| Setup | Automatic — deploy and analytics work | Create account, add tracking code, configure |
| Conversion tracking | Goals, funnels, custom events | Advanced funnels, goals, ecommerce |
| Google Ads integration | Not available | Deep integration |
| Price | $0 (included with hosting) | $0 (but compliance costs exist) |
Pricing
Both are free for the analytics themselves. The hidden cost of Google Analytics is compliance: implementing cookie consent banners, maintaining consent management platforms ($10-50/month for tools like CookieBot), and the development time to set it all up. You also lose 30-40% of your data to ad blockers. ZeroDeploy analytics are included with your hosting — no consent tools to buy, no compliance work, and you see 100% of your visitors because the script is first-party.
Annual savings
Switch to ZeroDeploy and save $0 (but saves compliance costs)/year on analytics — it's included with your hosting.
The verdict
Different tools for different needs.
Choose ZeroDeploy Analytics if...
- You want analytics without cookies or consent banners
- You want accurate data not filtered by ad blockers
- You want privacy-friendly tracking that respects visitors
- You want zero setup — analytics work the moment you deploy
- You don't need Google Ads integration or ecommerce tracking
Choose Google Analytics if...
- You need advanced ecommerce tracking and attribution
- You run Google Ads and need attribution data
- You need cross-platform tracking (web + app)
- You need advanced segmentation and audience building
- You're in an enterprise environment that requires GA4
What's included with ZeroDeploy
Analytics are just one part. Here's what else comes standard.
Built-in Forms
Add action="/_forms/contact" to any HTML form. No third-party service, no API keys. Works with React, Vue, and plain HTML.
Privacy Analytics
Cookieless, first-party analytics on every site. No setup required, no cookie banners, no extra bill. Included on every plan.
Learn more →Frequently asked questions
Is ZeroDeploy a good Google Analytics alternative?
For static sites and SPAs, yes. ZeroDeploy gives you visitors, page views, referrers, geography, device data, custom events, goals, and funnels — without cookies, consent banners, or data sent to Google. If you need advanced ecommerce tracking or Google Ads integration, GA4 is the more capable tool.
Why should I switch from Google Analytics?
Three reasons: privacy (no cookies, no data sent to Google), accuracy (first-party scripts aren't blocked by ad blockers — you see 100% of visitors), and simplicity (no setup, no consent banners, no compliance work). If those matter to you, ZeroDeploy analytics are a better fit.
Can I use ZeroDeploy analytics alongside Google Analytics?
Yes. The first-party analytics script doesn't conflict with GA4. Some sites use ZeroDeploy for accurate, privacy-friendly analytics (including goals and funnels) and GA4 for Google Ads attribution.
Is Google Analytics really blocked by 30-40% of users?
Yes. Studies consistently show that 30-40% of tech-savvy audiences use ad blockers that block Google Analytics. Since GA4 loads from google-analytics.com (a third-party domain), privacy extensions and ad blockers easily identify and block it. ZeroDeploy's first-party script loads from your own domain, so it's not affected.
Other analytics comparisons
See how ZeroDeploy Analytics compares to other tools.
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Privacy analytics included on every site
Free to start. No credit card. Deploy your first site and see analytics immediately — no setup, no third-party scripts, no extra cost.